How to Choose the Right Platform for Mobile App Development

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November 3, 2023

Mobile app development has become an essential part of business strategies for companies of all sizes. However, one of the most critical decisions you'll need to make is choosing the right platform for your mobile app. Whether it's iOS, Android, or both, this decision can significantly impact the success of your app. In this blog, we will discuss the factors to consider when choosing the right platform for mobile app development.

How to Choose the Right Platform for Mobile App Development

Define Your Target Audience – Geography

Understanding your target audience is the first step in choosing the right platform. Different platforms attract different demographics. iOS users tend to be more affluent and willing to spend money on apps, while Android has a larger market share but is more diverse in terms of user preferences.

In January 2021, Android held a 43.5% share of the U.S. market, while iOS phones accounted for 56.22%. The key lesson is straightforward: choose the operating system that dominates your primary markets. If your app's target audience extends beyond North America, Australia, Japan, and Western Europe, opting for Android is the wiser choice. This decision increases your product's potential for widespread adoption and success.

Read Also:- How to Choose the Right Platform for Mobile App Development

App Purpose and Functionality:

Consider the purpose and functionality of your app. Some apps may require specific features or hardware only available on one platform. For instance, if your app relies heavily on features like augmented reality (AR), you may want to prioritize iOS development, as Apple devices often have better AR capabilities.

Development Cost and Resources (Budget)

The choice of platform also depends on your budget and available resources. iOS development typically requires a Mac, and you must develop in Swift or Objective-C. Android development, on the other hand, is more flexible and can be done on various operating systems, including Windows and Linux. Assess your development team's skills and budget to make an informed decision.

Contrary to some online sources, our experience has shown that developing for iOS is not necessarily cheaper than developing for Android.

The app development cost is primarily determined by an app's features and design rather than the programming language or operating system. While it's often argued that Java code is more verbose than Swift, we'd like to debunk this notion with two key points:

  1. Java can sometimes accomplish tasks with less code than Swift.
  2. Have you considered Kotlin, a language that streamlines development?

To obtain an accurate estimate of development costs, multiply your team's hourly rate by the estimated development time. This approach provides a realistic price projection tailored to the specific requirements of your project.

Market Share and Revenue Potential (ROI)

When boosting in-app revenue, developers often adopt different strategies for iOS and Android apps, tailoring their approaches to their target audiences. iOS users have a reputation for being more willing to spend on applications and tend to be more generous with their spending compared to Android users. According to a market study by Wolfgang Digital, the average Android user spends roughly three times less on apps than their iPhone counterparts.

In-app monetization, the App Store thrives primarily on app purchases, whereas Google Play users tend to be less inclined to pay for their apps. It's worth noting that iPhone owners typically frown upon in-app advertising, while Android users often seem to tolerate or even embrace it.

Taking these insights into account, we can recommend the following application monetization strategies:

  • For iOS: Consider selling the app, implementing premium in-app purchases, or offering purchases that remove ads to cater to the user base's spending habits.
  • For Android: Focus on in-app purchases or provide options for purchases that unlock access to all application features to align with the preferences of your Android audience.

Development Time

The time required to develop an app can also vary between platforms. Android app development can sometimes take longer due to the need for extensive testing on multiple device models and OS versions. iOS, with its limited device variations, can streamline the development process.

Maintenance and Updates

Consider the long-term maintenance and updates your app will require. You'll need to keep up with changes in operating systems, device models, and user expectations. Factor in the cost and effort of maintaining your app on your chosen platform.

Cross-Platform Development

To target iOS and Android without developing separate apps, consider cross-platform development tools like Flutter, React Native, or Xamarin. These frameworks allow you to write code once and deploy it on multiple platforms.


Choosing the right platform for mobile app development is a crucial decision that can significantly impact your app's success. Consider factors like your target audience, app functionality, development resources, market share, revenue potential, development time, app store policies, and long-term maintenance. While there's no one-size-fits-all answer, a thoughtful analysis of these factors will help you make an informed decision and set your app on the path to success.

At ASH IT Service, we're not just a mobile app development service – we're your dedicated partners in this journey. We understand the stakes, and we're here to ensure your mobile app reaches its full potential.

Ready to embark on your mobile app development journey? Contact us today, and let's start crafting an exceptional app that will make a difference in the digital world. Together, we'll make your vision a reality.

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